THE PROBLEM
The summary is always wrong where it matters.
You're posting, launching, iterating — but growth feels like noise.
Advice is generic. Benchmarks don't exist. Decisions run on vibes.
You need to stand in the circle. Not tell you what you already know.
Most tools give you another .
This one gives you a decision.
THE METHOD
Eight pillars. Thirteen questions. One signal.
Every pillar is weighted, benchmarked, and cross-referenced against teams at your stage.
DEMOSOUND CHECK · MUSIC & ENTERTAINMENT · DEMO RESULTS · 2026-05-28
SoundSystem Health Score · weighted across 8 dimensions
You're in the top 22% of indie labels in LatAm at your stage. Your retention engine is compounding; your acquisition is leaving cash on the table.
FIG. 02 — DIMENSION RADAR · USER VS VERTICAL P25/P50/P75
THE VALUE
What you get from El Sound System.
- Your tailored SoundSystem Health Score across 8 pillars
- Benchmarks against the teams you measure yourself against
- A prioritized action plan — what to fix this month, and where to start
04 / NICO
The dashboard tells you what already happened. It can't tell you what to look at. You have to stand inside the system long enough to hear it.
Most teams aren't missing data — they're drowning in it. Eight tools, four reports, twenty-three tabs, and the one signal that would change next month is buried under all of them. The summary is always wrong exactly where it matters.
El Sound System is a place to stand still with the data you already have. Eight pillars, real benchmarks against teams at your stage, one frequency to tune toward this month. Not another dashboard. The room where you finally hear the one you have.
I'm Nico. For twelve years I've been designing and building that room for founders and teams in music, media, and creative services. HQ in Mexico City. Team across CDMX · Bogotá · Medellín · Dallas · Toronto · Lisboa. Focus: LatAm + US, not exclusively.
TRACK RECORD
12+YEARS
EXPERIENCE ACROSS LATAM / US HISPANICS
Growth, operations, and audience strategy across music, media, and creative services. CDMX · Bogotá · São Paulo · Miami.
$1.5M
400% → 1,200% ROAS · HYATT
Paid media budget managed for Hyatt Inclusive Collection — an 800% ROAS lift on average, 2021 to 2023.
#1GLOBAL
YOUTUBE · NOV 2017
Positioned “Criminal” — Natti Natasha × Ozuna — at #1 on the YouTube Global chart for two weeks, as Network Director LATAM at Vidaprimo.
PRICING
Pick your depth.
Start free. Upgrade when the score points somewhere you want to go.
Clear the Noise
Your SoundSystem Health Score at a glance.
- Overall score across the 8 pillars
- Pillar-by-pillar breakdown
- Top 3 recommendations
Tune Your System
System tune-up + a 90-day roadmap.
- Everything in Clear the Noise
- Detailed pillar-by-pillar analysis
- 90-day growth roadmap
- Priority matrix
- PDF export
Amplify the Signal
Deep analysis + a strategy session with Nico.
- Everything in Tune Your System
- 45-minute strategy session with Nico
- Action plan tailored to you
- 30-day bridge into monthly support
SC / 00 — PRIVATE BETA
Ready to tune your system?
El Sound System is opening the Health Check in private beta. Leave your details and we'll send you access the moment your sector goes live.
MUSIC & ENTERTAINMENT OPENS FIRST · MORE SECTORS SUMMER 2026